Project Description
Above Umbrella — Digital Asset Creation & Branding included:
Design | Packaging | Retail | Digital Marketing | Web | Copy | Product Imagery
As a long-time YourVerse subscriber, Above Umbrella engaged us to overhaul their 2025 product catalog in preparation for the debut of their flagship Tuffbrella series. [testimonial]
The objective was twofold:
• Instill confidence among high-volume B2B buyers
• Reinforce Above’s elevated, high-tech brand identity
Scope:
We began by reimagining the visual foundation of the catalog. Rather than relying solely on standard e-commerce imagery, YourVerse implemented a hybrid production approach, combining professional product photography, refined retouching, and lifestyle imagery to achieve a more authentic, high-end presentation.
In parallel, we developed product copy that translated complex features—such as auto-tilt functionality, solar charging, and remote sensing into clear, benefit-driven messaging tailored to a discerning B2B audience. The goal was to balance technical precision with accessibility, ensuring decision-makers could quickly understand both functionality and value.
With content finalized, our design team produced a flexible catalog system optimized for both print and digital distribution, enabling seamless deployment across Above’s marketing and sales channels.
HEIGHT 2: Sales Sheet
Ads
Result:
YourVerse delivered a premium, multi-channel-ready product catalog and retail display presence that enabled a polished and effective launch of the Tuffbrella series.
By elevating both visual quality and messaging clarity, Above strengthened its ability to engage high-value B2B buyers and communicate complex product innovation with confidence.
In addition, the project generated a reusable asset library—creating ongoing value across future campaigns while reducing the need for redundant production efforts.
